Head & Shoulders / Football

Head & Shoulders was a brand that no one wanted to talk about or admit using, although many did. We set out to get the brand talked about, by using humor and sports figures that guys could relate to, instead of the typical beauty spots associated with shampoo. The results: within two years, Head & Shoulders became the #1 Shampoo in the world.

TV, Online, Event, Unbranded Viral, Gamification

•D&AD Awards •Cannes Lions •Sports Media Marketing Awards: Best Spot Gold •Best Use of a Celebrity •Bleacher Report: Top 50 Funniest NFL Commercials of All Time

Directed by David Shane

Troy, Hines and Da Beard Bleacher Report: Top 50 Funniest NFL Commercials of All Time

•D&AD Awards •New York Festivals •Creativity Best Spots

Online video gone viral. Over 2 million views.

D&AD Awards

Ah, to live a day with Troy’s hair.

Polamalu Online School of Deeper Learning

Dean Rob Riggle introduces the coursework

Deep Late Night Learning. Produced with Funny or Die

Poetry, online style

Over 2.5 million views. Featured on Good Morning America, TMZ, FOX and more. Created widespread media debate about whether Troy was really buzzed or not. He wasn’t.

Event that took place at Madame Tussauds in Los Angeles. Over 3 million views. •Holmes’ Report Sabre Awards •Athlon Sports Top Ten Sports Related Viral Video

Polamalooza Online Gaming