Head & Shoulders / Football
Head & Shoulders was a brand that no one wanted to talk about or admit using, although many did. We set out to get the brand talked about, by using humor and sports figures that guys could relate to, instead of the typical beauty spots associated with shampoo. The results: within two years, Head & Shoulders became the #1 Shampoo in the world.
Type |
TV, Online, Event, Unbranded Viral, Gamification |
•D&AD Awards •Cannes Lions •Sports Media Marketing Awards: Best Spot Gold •Best Use of a Celebrity •Bleacher Report: Top 50 Funniest NFL Commercials of All Time
Directed by David Shane
Troy, Hines and Da Beard Bleacher Report: Top 50 Funniest NFL Commercials of All Time
•D&AD Awards •New York Festivals •Creativity Best Spots
Online video gone viral. Over 2 million views.
D&AD Awards
Ah, to live a day with Troy’s hair.
Polamalu Online School of Deeper Learning
Dean Rob Riggle introduces the coursework
Deep Late Night Learning. Produced with Funny or Die
Poetry, online style
Over 2.5 million views. Featured on Good Morning America, TMZ, FOX and more. Created widespread media debate about whether Troy was really buzzed or not. He wasn’t.
Event that took place at Madame Tussauds in Los Angeles. Over 3 million views. •Holmes’ Report Sabre Awards •Athlon Sports Top Ten Sports Related Viral Video
Polamalooza Online Gaming