Privy Council of New York

We set out to draw attention to the dire lack of public toilets in New York. We succeeded.

Type
Outdoor, Guerrilla

Foam cut-outs of urinating men were placed around the city to draw attention to the dire lack of public toilets.
•Cannes Lions •Communication Arts Advertising Annual •AdWeek’s Best Nontraditional Ads of the Year •Best Ads on TV: Best Outdoor of the Week •Addy Silver

City trash cans were turned into makeshift toilets.
•Communication Arts Advertising Annual •AdWeek’s Best Nontraditional Ads of the Year •Addy Silver

Take one’s were placed in strategic locations.
•Communication Arts Advertising Annual •Addy Silver