Head & Shoulders / Baseball

It was the “Season of the Whiff”, a season-long program that got guys to embrace Head & Shoulders combined with the scent of Old Spice. Sales never smelled so Old Spicey.

Online Activation, Live Event, Facebook, Subway Advertising, Involved every MLB Team

Season of the Whiff, explained

Our website

Online content

Gameday warroom. CJ Wilson live tweeting to fans

Facebook posts

Live Whiff-A-Thon, starring C.J. Wilson

Subway car takeover