Head & Shoulders / Baseball
It was the “Season of the Whiff”, a season-long program that got guys to embrace Head & Shoulders combined with the scent of Old Spice. Sales never smelled so Old Spicey.
|Online Activation, Live Event, Facebook, Subway Advertising, Involved every MLB Team|
Season of the Whiff, explained
Gameday warroom. CJ Wilson live tweeting to fans
Live Whiff-A-Thon, starring C.J. Wilson
Subway car takeover