Head & Shoulders / Baseball
It was the “Season of the Whiff”, a season-long program that got guys to embrace Head & Shoulders combined with the scent of Old Spice. Sales never smelled so Old Spicey.
Type |
Online Activation, Live Event, Facebook, Subway Advertising, Involved every MLB Team |
Season of the Whiff, explained
![](https://carbon-media.accelerator.net/0000000iRtc/jtv6MnLY647g8yPDR6k7zE;960x637.png?auto=webp)
Our website
Online content
![](https://carbon-media.accelerator.net/0000000iRtc/77jWuqPCZxicBKhCGpztUI;960x390.jpeg?auto=webp)
Gameday warroom. CJ Wilson live tweeting to fans
![](https://carbon-media.accelerator.net/0000000iRtc/f2luWTbBAn4g8iKwdHlRYu;960x468.jpeg?auto=webp)
Facebook posts
![](https://carbon-media.accelerator.net/0000000iRtc/kgWQGTjXixabbBXHDufKp9;960x1398.jpeg?auto=webp)
Live Whiff-A-Thon, starring C.J. Wilson
![](https://carbon-media.accelerator.net/0000000iRtc/l4sizmCC9oGf2lWVCfCjUz;960x720.png?auto=webp)
Subway car takeover
![](https://carbon-media.accelerator.net/0000000iRtc/kPRxPOOEb54cBuJw1bIK1b;960x427.jpeg?auto=webp)